By SoYeon Noh
Healthcare and health tech PR is much more difficult than traditional PR. Publicists must understand how to navigate the medical and healthcare units with the different news organizations. Making it even more challenging, PR people must also know how to frame enterprise story angles for the B2B healthcare publications. And if the healthcare product or service is complicate, they also need to be smart enough to connect the dots.
Healthcare PR is a smaller industry than most others sectors, making it easier to identify the best PR people with the best media track record. In our continuing series of industry leaders, Healthcare Newswires is profiling the Best PR People in Healthcare. This week, we are focusing our coverage on the founder of one of NYC’s top healthcare PR firms – Mark Macias – who started Macias PR in 2009.
The Best PR People in Healthcare
Mark Macias has an extensive resume with the media. He’s been an Executive Producer with NBC and Senior Producer with CBS in New York, as well as a print reporter for the Arizona Republic and the British men’s magazine, Avantoure.
During his time at NBC, Macias oversaw the medical and health units where he approved story ideas from reporters and producers. At CBS, he also produced medical and health stories, giving him great insight into how the media works and what it takes to get a healthcare story on the news. Macias is also a frequent contributor with CNBC where he gives PR advice and media analysis on timely business topics.
Journalists like him too because as a former producer himself, Macias knows how to pitch the “right” stories. He also knows how to frame them.
“I worked side by side with him as my producer at CBS, and it’s a pleasure to have him as an asset on the other side of the equation,” said Kirstin Cole who is now a reporter with Channel 11 in New York City. “As a former journalist, he understands what drives a journalist. He consistently delivers a well-crafted pitch to a reporter with the elements needed to produce a true, turnable, story.”
Finance Monthly Magazine also recognized Macias and his PR work with two international awards – the 2016 “Financial PR Firm of the Year – USA” and 2015 “PR Consultant Firm of the Year – USA”. The award was given by journalists with the magazine. They selected Macias PR based on his firm’s expertise, media deliverables and innovation in PR.
Macias has run media campaigns for small and large healthcare and health tech organizations, including Columbia University Medical Center – Department of Orthopaedics, Burke Rehabilitation Center, Medicare & Medicaid Advisory Group, FindYourTrainer.com, Noom Inc., MDacne and others.
His media strategy has secured major news stories and TV segments for these healthcare clients with The Wall Street Journal, New York Times, Daily Mail UK, CNBC, CBS News as well as trade publications, like TechCrunch, Mashable and Mobihealthnews.
So if you’re looking to hire a great healthcare or health tech PR guy who understands the media inside and out, check out Macias PR.